Methods
Cases
Module 1: How to look into the future - Future Literacy
Module 2: How to analyse future research resulte - Potentials
Module 3: How to create good Scenarios
MODULE 4: How to derive strategic options

1.3.2 Differentiation between the three dimensions of strategic foresight

Three dimensions of strategic foresight

Short-term (Chermack 2011)

Duration: up to 2 years

Analysis: anticipating and forecasting developments and trends

Orientation: operational business plans

Focus: immediate challenges, opportunities and changes with a short-term impact on the business area

Characteristics: rapid success, operational efficiency, adaptation to immediate market conditions

Medium-term (Van der Heijden, 2011)

Duration: 2 to 5 years

Analysis: more comprehensive analysis of emerging trends

Orientation: Strategic plans

Focus: possible changes and potential disruptions in the market, in technology and in the general business environment

Characteristics: Balance to disruptive initiatives including changes in technology, market dynamics and organizational capabilities

Long-term (Rohrbeck, Gemünden, 2011)

Duration: over 5 years up to decades

Analysis: fundamental changes, trends and development of sustainable competitive advantages

Alignment: Strategy, vision

Focus: fundamental changes, megatrends, structural shifts in the industry and far-reaching social, technological and economic developments

Characteristics: Focus on major industry and societal trends, disruptive innovations and development of new capabilities