3.4.5 Create a future persona

Personas are a common method used in marketing and a part of Design Thinking. By creating Future Personas it is easier to think of new and innovative Products and Services for future Customers and Consumers. X

Imagine, who lives in yourScenariofutures? Do they live in every Scenario you created, or do they handle them differently? Create up to three differing Personas, with name, age, interests, a career timeline and what they work on. What are their interests?

The Corresponding Tools and Application Worksheet helps you to ask the important Questions about your future Persona and provides a template to fill out.