3.2.7 What to write and how

Scenarios can take different forms, there is no fixed format. Typically they resemble a story or an essay. The important thing here is to adapt the writing to the target group, stakeholders and all those that will use the scenarios!

Who should the scenario convince?
Will it be used often and must be easy to grasp, or will it b used sparingly and can be longer?
Would a short summary be helpful?

Sometimes it’s a good idea to get creative; “1 day in the life of a future user”, a press release from 2053 that tells the company’s anniversary story, photos and images that visualize the future.

Creativity can help!